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Bowater Toyota delighted to win 2015 Toyota Dealer of the Year.

dealer of the year 2015Tony Bowater (centre) on stage to collect the Dealer of the Year trophy for 2015. Click to enlarge.  
It has been a huge year for Bowater Toyota.

Imagine the surprise felt by all at the Bowater Toyota table when Tony Bowater got the call to stage as winner of the 2015 Toyota Dealer of the Year at the annual awards held on Friday 19th February in Nelson at the Rutherford Hotel.

The surprise was justified. As reigning Dealer of the Year and current holders of the much coveted Yokoi Cup there was no expectation that the Bowater Toyota team COULD win it again, but there it was, on the big screen! Bowater Motor Group chairman Rodney Bowater and his wife Helen were lucky enough to be at the table as well, and could not help but be filled with pride. Imagine that. Toyota Dealer of the Year two years running, and awarded the prestigious title in our home town!

Being the reigning trophy holders as last years Toyota Dealer Of the Year there came with it a hefty responsibility and an obligation to perform as champions. At our celebration dinner last year we heard from 3 time Adventure Racing World Champion Nathan Fa'avae on what it takes to carry the mantle of World Champion and convert that pride and excitement into a motivation to built on the successful practises that got you there in the first place, so that you could better your performance and remain at the top of your game. This attitude to success has certainly paid off in a big way. 

Back to back winners of Toyota Dealer of the Year

Tony Bowater was very proud of the team and humbled to receive this recognition on their behalf on Friday Feb 19th at the annual Toyota Dealer awards that were being held right here in Nelson. With the spotlight already shining on us, and being the reigning Toyota New Zealand Dealer of the Year, Tony went into the awards with no expectations, imagine the excitement of winning the ultimate award back to back!

Posted by Bowater Motor Group on Wednesday, 24 February 2016

There has been much celebration over the fact that in February 2014 the team at Bowater Toyota won the coveted Yokoi Cup - the heavy Onxy Trophy that has been awarded annually to one of the Toyota Dealerships in the country that Toyota New Zealand has felt achieved outstanding results across a wide range of parameters. This was a huge achievement and the first time that Bowater Toyota had won this in the 30 year history of the award. (Check out that article, photos and video by clicking here). 

The team from Bowater ToyotaThe team from Bowater Toyota. Tony Bowater holds the cup, Al Mapperley, Sandie Horne, Toby Bowden, Nigel Last-Harris & Tom Coote. Click to enlarge.

Winning the title back to back is a massive achievement and something not lost on Bowater Toyota CEO Tony Bowater.
In an email out to the team first thing on Monday morning he was full of praise for the hard work given by all at the dealership and the pride he felt being up on the stage. 

"Hi All,

If you haven’t already heard it is congratulations to us all. On Friday evening I was very proud and overwhelmed with joy to represent us all and receive the 2015 Toyota Dealer of the Year award for the second year running.


In our celebration dinner last year the focus was on staying focused maintaining the momentum and continuing to achieve as the champions we are. We heard from Nathan Fa'avae on his journey to consecutive world titles and how he has managed to keep the focus to regain the titles. So it is a huge thank you to you all for the amazing effort and focus you have all shown to lift the cup again this year!


A massive result for an outstanding team! You are all champions".

2015 was a big year for all of the Toyota dealers around the country, with a large number of new product launches including the very anticipated arrival of the all new generation Toyota Hilux - a ute that our region loves and can't get enough of. The new Hilux has certainly been very well received here and our customers are raving about it. 

Now the team at Bowater Toyota have another thing to be very proud of. The title of being the 2015 Toyota Dealer of the Year. 

The management team at Toyota New Zealand are as excited as we are about our back to back win, and put out a lovely press release - click here to check it out.

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