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The Toyota Prius Challenge - the rundown

How Green are you?
Can you break free from your habits & Win a week in the new 2012 Toyota Prius?

Welcome to the 2012 Toyota Prius Challenge. A challenge where we ask you a simple question, how fuel efficient a driver are you? We will put you in the car, guide you around our course, and pit your eco score against those of other test drivers.


The all new 2012 Toyota Prius C offers the whole package - not only is it part of the the greenest car family there is, but it is also very affordable, and very easy to drive.
One of the differences with this car is the driver feedback you get from the car. There are a couple of new features here which will actually change your driving habits. It is these new features which immediately impressed us and got us thinking about how best to let you all know about it - and the 2012 Toyota Prius Challenge was born!

How Can I Take the challenge?

All you have to do is come down to Bowater Toyota and ask the sales team for a Prius Challenge test drive.
The 2012 Prius C will be available every day for the challenge at Bowater Toyota between 12-3pm. Call us on 0800 269-283 to book your place.
They will take you around our Prius Challenge course, during which you can monitor and adjust your driving according to the onboard eco displays on the dashboard. At the end of the course your fuel consumption for the trip will display on an info screen, along with some other useful tidbits. The top 10 scores will go onto the Top 10 graph in the car so that other drivers will know just what the benchmark is. Back in the showroom we will put you onto our Prius Challenge Eco Wall - the most fuel efficient driver during the month of May will win the use of the all new 2012 Prius C for a week.

The Prius Challenge Course.


The course is one which will test everyone as it has a little bit of everything in it - a nice hill up and over Russell Street, some open road highway driving along Queen Elizabeth 2 Drive, and some inner city driving back to Bowater Toyota.
We will always do the same course, so that everyone has got the same chance at being crowned the most eco of drivers, and winning the use of the 2012 Toyota Prius for a week.


The fine print.

You must be over the age of 25 to win this prize, and have a full, unrestricted drivers license.
The prize consists of the use of the 2012 branded Toyota Prius C for 1 week, picked up from Bowater Toyota (contact details) Monday complete with a full tank of petrol.
The competition runs during May 2012 with the winner announced Friday 1st June at 9am on our facebook page.

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